The 6 Levels of Marketing Measurement Maturity
Benchmark your business against the 6 Levels of Marketing Measurement Maturity and discover how to turn marketing from a cost-centre into a profit-centre.
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Start your journey to realising ROI from your marketing
Transform Your Marketing From a Cost-Centre Into a Profit-Centre
Most businesses treat marketing as a cost. Our framework flips it into a predictable, trackable profit-centre. Here’s how:
1. Marketing P&L Model
Set revenue and margin targets to guide every campaign.
2. Enable Measurement
Track exactly what drives revenue (and what doesn’t).
3. Design Experiments
Create campaigns with clear ROI benchmarks.
6. Scale & Adjust
Double down on what works, cut what doesn’t.
5. Launch Experiments
Test channels, offers, and creative against your P&L.
4. Feedback Loop
Align data with sales to measure lead quality.
The Pipeline-to-Profit Marketing System™
Most marketing feels like a gamble. The Pipeline-to-Profit Marketing System™ makes it measurable, predictable, and profitable. Here’s how it works
1. Marketing P&L Model
Set revenue and margin targets to guide every campaign.
2. Enable Measurement
Track exactly what drives revenue (and what doesn't).
3. Design Experiments
Create campaigns with clear ROI benchmarks.
4. Launch Experiments
Test channels, offers, and creative against your P&L.
5. Feedback Loop
Align data with sales to measure lead quality.
6. Scale & Adjust
Double down on what works, cut what doesn't.
Because Growth Shouldn’t Be Guesswork
Most businesses waste ad spend, struggle with conversion drop-offs, or rely on “best practices” that
don’t always fit their audience.
Experimentation removes the guesswork: every change we make is tested, measured, and proven before scaling.
The result? Faster learning, lower risk, and better ROI.
🚀 Launch Experiments clients see measurable growth in as little as 90 days.
Trusted by Leading Brands
Testimonials
Real Experiments. Real Results
Growth backed by experiments, not guesswork. Here’s what we’ve delivered for our clients.
Google Ads Performance
After auditing and restructuring campaigns for a UK umbrella company, we achieved 8,500% growth in ad performance — with the same budget.
Revenue From Automation
By building an abandoned-form email sequence for an eGaming client, we unlocked £100,000 in 3 months, with 18% of users converting.
Organic Visits via Reddit
A viral post on Reddit — “100 Apps You Can Build with AI” — drove 12,000 organic visits, saving ~$20K in ad spend for Tiiny Host.
Spent across Meta, Google, and more
Our experience spans £8,000,000+ in ad spend managed across major platforms, ensuring data-driven scaling.
New Revenue from Referral Program
Launched a refer-a-friend program that generated £100,000 in new customer revenue.
Cost Saved by Lead Filtering
Reduced fake leads from 40% to 10%, saving £30,000 in wasted ad spend.
About the Founder
Anthony Villa
Chief Consultant
Anthony started Launch Experiments with a simple belief: founders shouldn’t have to waste time and money guessing what works.
After years of working with startups and tech unicorns, he saw the same problem again and again—businesses chasing growth without a clear system to test, measure, and scale. That frustration led him to build a framework that strips away the guesswork and puts data at the center of every marketing decision.
What drives Anthony isn’t just the numbers—it’s seeing founders finally get clarity, confidence, and momentum. Whether it’s refining a funnel, building an experiment roadmap, or mentoring early-stage teams, his focus is always the same: help you grow smarter, not harder.
When he’s not working with clients, Anthony mentors entrepreneurs, speaks about growth strategies, and shares practical lessons on funnel analytics.
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