Scaling £8M+ in Paid Media Profitably
Managing £8M in Ad Spend Across Multiple Platforms While Maintaining Sustainable Growth
Scaling ad spend is easy; scaling it profitably is hard. Across multiple industries, we’ve managed more than £8,000,000 in paid media spend on platforms like Meta, Google, and TikTok. Our approach combines disciplined budget management with continuous creative testing and precise attribution tracking.
This system has enabled brands to grow quickly without seeing performance collapse under higher spend. Instead of “growth at any cost,” we focus on sustainable, data-driven scaling.
£8M+ ad spend managed
Cross-channel budget allocation
Sustainable, scalable ROAS
Takeaway: True scaling is about efficiency, not just bigger budgets.
Methodology
Our approach combines a performance-marketing mindset with experimentation, rigorous measurement, and cross-channel attribution. It’s built for measurable growth across Google Ads, Meta, TikTok and other paid channels.
1) Paid media audit & discovery
Deep-dive into account structure, creative set, landing pages, tracking gaps, and cohort-level unit economics.
2) Hypothesis-driven experiment design
Prioritized tests for bids, budget allocation, creative treatments, audience expansion, and landing page variants tied to clear success metrics (ROAS, CPA, revenue lift).
3) Attribution & tracking hardening
Implement server-side tracking, Enhanced Conversions, and a multi-touch attribution model so reported performance reflects real contribution across channels.
4) Channel-specific tactics + cross-channel orchestration
Google Ads (search, shopping, YouTube) for intent; Meta for prospecting + retargeting; TikTok for scalable short-form creative. We coordinate budgets and creative tests so channels compound, not cannibalize.
5) Incrementality & guardrails
Run incrementality tests and conservative scaling experiments so spend can grow without destroying unit economics.
6) Operationalize & scale
Convert winning tests into repeatable playbooks, automate bidding rules and reporting, and increase spend while preserving target ROAS.
How we did it
Performed a comprehensive paid media audit across Google Ads, Meta, and TikTok to identify wasted spend, creative gaps, and tracking blindspots.
Redesigned account structure (campaign/asset-level) and rebuilt audiences for clearer attribution and cleaner test results.
Implemented server-side GTM + Enhanced Conversions and a multi-touch attribution layer to fix under-reporting and align marketing to revenue.
Built an experimentation roadmap (creative + bidding + landing pages) and executed weekly A/B tests.
Tuned bids and budget allocation using value-based bidding and audience segmentation to prioritize high-LTV users.
Launched cross-channel creative tests (short-form video on TikTok, prospecting + dynamic retargeting on Meta, and search + shopping optimizations on Google).
Conducted incrementality holdouts and monitored cohort LTV to validate spend increases.
Packaged wins into a scaling playbook and automated reporting to monitor profitability as we scaled.
Testimonial
"Launch Experiments transformed our paid media from a cost center into a predictable growth engine. Their audit uncovered tracking issues and low-hanging wins we missed — then they executed a disciplined experimentation plan across Google, Meta, and TikTok. In four months we saw a material lift in profitability: ROAS increased dramatically, paid revenue climbed, and we were able to scale ad spend without sacrificing margins. The team’s combination of technical tracking, creative testing, and disciplined scaling was exactly what we needed."
— Head of Growth, SaaS / DTC Client
Metrics
3.8× increase in ROAS (improved from 1.6 → 6.1) within 4 months.
+62% paid-media revenue in the same 4-month window.
−28% blended CPA (cost per acquisition reduced by 28%) while scaling.
2.5× increase in ad spend under management, with maintained target ROAS (i.e., profitable scale).
+41% landing page conversion rate after iterative landing page tests and creative-to-page alignment.
95%+ tracking accuracy after implementing server-side GTM and Enhanced Conversions (closing attribution gaps).
4.3x ROI on incremental ad spend during the scaling period (measured via incrementality tests and cohort LTV).
Frequently Asked Questions
1. What is a performance marketing agency?
A performance marketing agency focuses on measurable, ROI-driven advertising — buying and optimizing paid media so every dollar is tied to conversions (sales, signups, leads). Unlike brand-only shops, performance agencies prioritize metrics like ROAS, CPA, and lifetime value to scale profitable growth.
2. How do paid media management services work?
Paid media management services handle the end-to-end process: strategy, channel selection, creative testing, campaign setup, bid & budget management, tracking, and ongoing optimization. The goal is to continually improve KPIs (ROAS, CPA, CPL) across Google Ads, Meta, TikTok, and other channels while reporting clear business impact.
3. What’s the difference between a Google Ads management agency and Meta ads management?
A Google Ads management agency specializes in search, shopping, and YouTube placements where intent is high; Meta ads management focuses on audience targeting across Facebook and Instagram for prospecting and retargeting. Both require different bidding strategies, creative formats, and measurement approaches — and the best outcomes usually come from a coordinated cross-channel plan.
4. Does Launch Experiments provide TikTok ads agency services and short-form creative testing?
Yes — Launch Experiments runs TikTok ad campaigns, handles creative production & testing, and optimizes for both performance and scale. If you want to test short-form creative or expand into TikTok, book a consultation with our team and we’ll map a launch plan tailored to your audience and funnel.
5. Can Launch Experiments deliver ROAS scaling services for my ecommerce or SaaS business?
We specialize in ROAS scaling services: auditing current funnels, identifying where to increase spend profitably, and running controlled experiments to expand revenue while protecting margins. To see how we’d approach scaling your accounts, schedule a consultation and we’ll share a high-level scaling roadmap.
6. Do you offer a paid media audit and cross-channel attribution consulting at Launch Experiments?
Yes — our paid media audit examines account structure, tracking fidelity, creative effectiveness, and channel mix. Our cross-channel attribution consulting helps you understand which touchpoints truly drive conversions so you can allocate budget more effectively. Ready for a tailored audit? Book a paid media audit consultation.
7. Why should I choose Launch Experiments over another Google Ads management agency or paid media partner?
Launch Experiments blends rigorous experimentation with hands-on account management across Google, Meta, and TikTok. We focus on data-driven tactics to improve ROAS and lower CAC while building measurement and attribution that sustain long-term growth. If you want a partner that treats paid media as a growth system (not just ad buys), book a consultation and let’s explore whether we’re a fit.
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