£100K Recovered with Email Automation
Turning Abandoned Forms into £100K Revenue in 3 Months for an eGaming Brand
An eGaming client was losing out on revenue due to abandoned forms — thousands of users were starting sign-up flows but never completing them. We built an abandoned-form email sequence that reached users at the right time with the right incentive. Using personalization, urgency, and a carefully timed follow-up cadence, we turned missed opportunities into conversions.
In just three months, this flow generated £100,000 in new revenue, with 18% of abandoned users converting. What was once lost potential became a scalable revenue stream.
Abandoned-form automation sequence
18% conversion rate on lost leads
£100K recovered in 90 days
Takeaway: Simple automation can turn drop-offs into dependable income.
Methodology
At Launch Experiments, we follow a proven, data-driven approach to designing and executing referral programs tailored to the unique needs of each client. Our methodology includes the following steps:
1) Client Discovery & Strategy Development: We begin by understanding the client’s business goals, target audience, and challenges. We also analyze their current customer acquisition strategy and any existing referral programs.
2) Custom Program Design: Based on the client’s goals, we design a customized referral program that aligns with their brand and audience. This includes determining the most effective referral incentives, communication channels, and user experience.
3) Implementation & Integration: We ensure seamless implementation of the referral program using the best-fit referral software and integration with the client’s existing systems (CRM, email marketing tools, etc.).
4) Optimization & Testing: Throughout the program’s lifecycle, we run A/B tests, analyze performance metrics, and continuously optimize the strategy to improve results.
5) Ongoing Support & Management: Post-launch, we monitor the referral program and make necessary adjustments, ensuring it continues to drive results. We also provide regular reporting and insights on the program’s performance.
Testimonial
"Working with Launch Experiments was a game-changer for our business. Their team took the time to understand our goals and crafted a referral program that not only met our needs but exceeded our expectations. The implementation was seamless, and we saw immediate results. The ongoing support and optimization have been invaluable, and we’re excited to see how our program continues to grow. We’re now acquiring new customers more efficiently, and our current customers are more engaged than ever before."
— CEO, B2B Services Provider
Metrics
Here are the impressive results we achieved for the client after launching the referral program:
25% increase in new customer acquisitions through referrals within the first 3 months.
40% improvement in customer retention due to more engaged referral participants.
150% increase in referral program sign-ups after optimizing the referral incentives.
30% reduction in customer acquisition cost (CAC) thanks to the organic nature of the referral program.
5x ROI on the referral program investment, with a significant boost in revenue.
Average referral conversion rate of 12%, which is 4x the industry average for similar programs.
Frequently Asked Questions
1. What is referral marketing and how does it work?
Referral marketing is a strategy that encourages existing customers to refer new clients to a business, typically incentivizing them with rewards or discounts. This marketing tactic leverages the trust and influence of your current customers to acquire new leads and drive sales. A well-executed referral program can increase brand visibility, improve customer retention, and lead to organic growth.
2. Why should I invest in a referral program for my business?
Investing in a referral program allows you to tap into a highly effective and cost-efficient customer acquisition channel. Referrals often lead to higher-quality leads, as they come from trusted sources, and can help boost your customer lifetime value by fostering stronger loyalty. Additionally, it enables you to turn your existing customer base into a powerful marketing tool without significantly increasing your advertising budget.
3. How can Launch Experiments help me build a referral program?
At Launch Experiments, we specialize in creating customized referral programs that align with your unique business needs. Whether you’re looking to implement a referral program for a SaaS product, e-commerce business, or B2B service, our team provides expert strategy, execution, and management. We also offer referral program audits to optimize your current strategy for better results.
4. How can Launch Experiments improve the effectiveness of my referral strategy?
We take a data-driven approach to analyzing your current referral strategy and identifying opportunities for improvement. Whether you need more tailored incentives, better automation, or enhanced tracking, our team at Launch Experiments works with you to optimize your referral program for maximum engagement and ROI. We also provide ongoing support and optimization, ensuring your program evolves as your business does.
5. Can Launch Experiments help me with referral software implementation?
Yes! Our team has extensive experience implementing referral software that integrates seamlessly with your existing tech stack. From selecting the best referral platform for your needs to setting up tracking and reporting systems, we ensure a smooth implementation so you can start seeing results quickly. We work with a variety of tools and platforms to ensure your program is scalable and effective.
6. How do I know if my referral program is performing well?
Tracking key performance indicators (KPIs) is crucial for evaluating the success of your referral program. At Launch Experiments, we provide thorough performance audits and analytics to help you measure metrics like customer acquisition cost, referral conversion rates, and overall ROI. Our team will also guide you on how to optimize your program to continuously improve its performance.
7. How can I get started with Launch Experiments to build a referral program?
Getting started is simple! We offer a free consultation where we’ll discuss your business goals, evaluate your current strategies, and identify the best referral program structure for your needs. Book your consultation today, and let’s create a referral program that drives results for your business.
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