£100K in New Revenue from Referrals
How a SaaS Startup Generated £100K in New Revenue Through a Referral Program
A SaaS startup faced rising customer acquisition costs and needed a cheaper way to drive growth. We built a referral program that rewarded users for spreading the word. Incentives were aligned with the product’s actual value, and the referral journey was built seamlessly into onboarding.
The program quickly gained traction, generating £100,000 in new customer revenue and reducing CAC compared to paid channels. Referrals also improved trust, as new users came through recommendations from friends.
£100K in new revenue generated
CAC reduced through referrals
Stronger user adoption through peer trust
Takeaway: Happy customers are your best growth engine.
Methodology
Our team at Launch Experiments took a structured approach to improving lead quality and eliminating wasted spend:
1.) Marketing ops audit
We conducted a full review of the client’s marketing funnel, CRM setup, and attribution reporting to identify gaps in lead qualification.
2.) Form validation implementation
We deployed advanced form validation and filtering logic to block spam and fake leads before they entered the CRM.
3.) B2B Lead Scoring Setup
Built a custom scoring framework to prioritize leads based on company size, job title, and engagement data.
4.) Cross-Channel Attribution Consulting
Mapped lead sources across Google Ads, Meta, and referral channels to identify the highest ROI traffic.
5.) Lead Quality Improvement Services
Re-structured the inbound lead flow so sales teams spent more time on qualified prospects and less on junk leads.
This process ensured that the client’s marketing and sales teams had a cleaner, more reliable pipeline that directly contributed to revenue growth from referrals.
Testimonial
Before working with Launch Experiments, our sales team wasted hours chasing low-quality leads. After their lead qualification service and marketing ops audit, everything changed. Fake leads dropped dramatically, and the referral channel became one of our top revenue drivers. We can finally trust our pipeline again—and we’re seeing real ROI on our paid media campaigns. Launch Experiments gave us clarity, confidence, and measurable results.
— Head of Growth, B2B Services Provider
Metrics
42% reduction in fake or unqualified leads
28% increase in referral-driven revenue within the first quarter
35% improvement in lead-to-opportunity conversion rate
20% reduction in wasted paid media spend through better attribution and lead filtering
Sales cycle shortened by 15% due to higher-quality lead prioritization
Frequently Asked Questions
1. What is a lead qualification service and why does it matter?
A lead qualification service helps businesses filter out unqualified or fake leads, ensuring sales teams only spend time on prospects that match your ideal customer profile. By implementing proper lead scoring and validation, companies can increase conversion rates and reduce wasted time.
2. How does lead filtering improve ROI on paid media campaigns?
When unqualified or fake leads enter your funnel, ad spend is wasted. A lead filtering agency uses form validation tools, B2B lead scoring setups, and data enrichment to ensure only quality leads flow into your CRM. This reduces wasted budget and improves overall marketing ROI.
3. What is B2B lead scoring and how is it set up?
B2B lead scoring assigns values to leads based on firmographic, demographic, and behavioral data (e.g., company size, job title, website activity). A proper lead scoring setup helps prioritize high-value prospects for sales outreach while automating low-priority or junk leads out of the funnel.
4. How does Launch Experiments help reduce fake leads and improve lead quality?
At Launch Experiments, we implement form validation, lead scoring models, and lead qualification frameworks that identify and block junk submissions before they hit your CRM. Our services directly reduce fake leads and improve pipeline quality, helping you scale revenue faster. Book a consultation call to see how we can help your team.
5. Can Launch Experiments perform a marketing ops audit for my company?
Yes. Our marketing ops audit uncovers inefficiencies in your lead management process, from poor scoring rules to lack of attribution tracking. We then provide a roadmap to improve lead quality, reduce wasted ad spend, and optimize your sales funnel.
6. Do you provide marketing attribution consulting along with lead qualification?
Absolutely. We believe lead quality improvement services and marketing attribution consulting go hand-in-hand. Knowing where your best leads come from is essential to scaling revenue and reducing paid media waste.
7. How can I start working with Launch Experiments on lead qualification and filtering?
The easiest way to get started is by booking a consultation call. We’ll review your current lead management process, audit your marketing ops setup, and outline a strategy for filtering fake leads, improving qualification, and boosting sales efficiency.
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