£100K in New Revenue from Referrals
How a SaaS Startup Generated £100K in New Revenue Through a Referral Program
A SaaS startup faced rising customer acquisition costs and needed a cheaper way to drive growth. We built a referral program that rewarded users for spreading the word. Incentives were aligned with the product’s actual value, and the referral journey was built seamlessly into onboarding.
The program quickly gained traction, generating £100,000 in new customer revenue and reducing CAC compared to paid channels. Referrals also improved trust, as new users came through recommendations from friends.
£100K in new revenue generated
CAC reduced through referrals
Stronger user adoption through peer trust
Takeaway: Happy customers are your best growth engine.
Methodology
Our team at Launch Experiments took a structured approach to improving lead quality and eliminating wasted spend:
1.) Marketing ops audit
We conducted a full review of the client’s marketing funnel, CRM setup, and attribution reporting to identify gaps in lead qualification.
2.) Form validation implementation
We deployed advanced form validation and filtering logic to block spam and fake leads before they entered the CRM.
3.) B2B Lead Scoring Setup
Built a custom scoring framework to prioritize leads based on company size, job title, and engagement data.
4.) Cross-Channel Attribution Consulting
Mapped lead sources across Google Ads, Meta, and referral channels to identify the highest ROI traffic.
5.) Lead Quality Improvement Services
Re-structured the inbound lead flow so sales teams spent more time on qualified prospects and less on junk leads.
This process ensured that the client’s marketing and sales teams had a cleaner, more reliable pipeline that directly contributed to revenue growth from referrals.
Metrics & results we achieved for the client
Performed a comprehensive paid media audit across Google Ads, Meta, and TikTok to identify wasted spend, creative gaps, and tracking blindspots.
Redesigned account structure (campaign/asset-level) and rebuilt audiences for clearer attribution and cleaner test results.
Implemented server-side GTM + Enhanced Conversions and a multi-touch attribution layer to fix under-reporting and align marketing to revenue.
Built an experimentation roadmap (creative + bidding + landing pages) and executed weekly A/B tests.
Tuned bids and budget allocation using value-based bidding and audience segmentation to prioritize high-LTV users.
Launched cross-channel creative tests (short-form video on TikTok, prospecting + dynamic retargeting on Meta, and search + shopping optimizations on Google).
Conducted incrementality holdouts and monitored cohort LTV to validate spend increases.
Packaged wins into a scaling playbook and automated reporting to monitor profitability as we scaled.
Testimonial
"Before working with Launch Experiments, our sales team wasted hours chasing low-quality leads. After their lead qualification service and marketing ops audit, everything changed. Fake leads dropped dramatically, and the referral channel became one of our top revenue drivers. We can finally trust our pipeline again—and we’re seeing real ROI on our paid media campaigns. Launch Experiments gave us clarity, confidence, and measurable results."
— Head of Growth, B2B Services Provider
Metrics
3.8× increase in ROAS (improved from 1.6 → 6.1) within 4 months.
+62% paid-media revenue in the same 4-month window.
−28% blended CPA (cost per acquisition reduced by 28%) while scaling.
2.5× increase in ad spend under management, with maintained target ROAS (i.e., profitable scale).
+41% landing page conversion rate after iterative landing page tests and creative-to-page alignment.
95%+ tracking accuracy after implementing server-side GTM and Enhanced Conversions (closing attribution gaps).
4.3x ROI on incremental ad spend during the scaling period (measured via incrementality tests and cohort LTV).
Frequently Asked Questions
1. What is a performance marketing agency?
A performance marketing agency focuses on measurable, ROI-driven advertising — buying and optimizing paid media so every dollar is tied to conversions (sales, signups, leads). Unlike brand-only shops, performance agencies prioritize metrics like ROAS, CPA, and lifetime value to scale profitable growth.
2. How do paid media management services work?
Paid media management services handle the end-to-end process: strategy, channel selection, creative testing, campaign setup, bid & budget management, tracking, and ongoing optimization. The goal is to continually improve KPIs (ROAS, CPA, CPL) across Google Ads, Meta, TikTok, and other channels while reporting clear business impact.
3. What’s the difference between a Google Ads management agency and Meta ads management?
A Google Ads management agency specializes in search, shopping, and YouTube placements where intent is high; Meta ads management focuses on audience targeting across Facebook and Instagram for prospecting and retargeting. Both require different bidding strategies, creative formats, and measurement approaches — and the best outcomes usually come from a coordinated cross-channel plan.
4. Does Launch Experiments provide TikTok ads agency services and short-form creative testing?
Yes — Launch Experiments runs TikTok ad campaigns, handles creative production & testing, and optimizes for both performance and scale. If you want to test short-form creative or expand into TikTok, book a consultation with our team and we’ll map a launch plan tailored to your audience and funnel.
5. Can Launch Experiments deliver ROAS scaling services for my ecommerce or SaaS business?
We specialize in ROAS scaling services: auditing current funnels, identifying where to increase spend profitably, and running controlled experiments to expand revenue while protecting margins. To see how we’d approach scaling your accounts, schedule a consultation and we’ll share a high-level scaling roadmap.
6. Do you offer a paid media audit and cross-channel attribution consulting at Launch Experiments?
Yes — our paid media audit examines account structure, tracking fidelity, creative effectiveness, and channel mix. Our cross-channel attribution consulting helps you understand which touchpoints truly drive conversions so you can allocate budget more effectively. Ready for a tailored audit? Book a paid media audit consultation.
7. Why should I choose Launch Experiments over another Google Ads management agency or paid media partner?
Launch Experiments blends rigorous experimentation with hands-on account management across Google, Meta, and TikTok. We focus on data-driven tactics to improve ROAS and lower CAC while building measurement and attribution that sustain long-term growth. If you want a partner that treats paid media as a growth system (not just ad buys), book a consultation and let’s explore whether we’re a fit.
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