How a UK Umbrella Company Increased Google Ads Performance by 8,500% Without Spending More
A UK umbrella company was investing in Google Ads but seeing disappointing returns. Their campaigns were broad, poorly structured, and wasting budget. We stepped in to run a full audit and restructure. By rebuilding campaigns around high-intent keywords, tightening match types, and aligning ad copy with optimized landing pages, we created a far leaner and more effective system.
The results spoke for themselves: an 8,500% increase in ad performance with the exact same budget. What had once been a drain on resources became a powerful acquisition channel.
Account restructured around profitable keywords
Smarter bidding + negative keyword strategy
Landing pages aligned with ad intent
Takeaway: Bigger budgets don’t win — smarter campaigns do.
At Launch Experiments, we follow a structured framework for every referral and retention project:
1.) Marketing ops audit
Mapped intake flow, data capture, routing, scoring, and attribution to baseline lead quality and ad spend waste. (marketing ops audit)
2.) Form validation implementation
Added multi step checks on email and phone, regex rules, MX checks, OTP where needed, honeypots, velocity and disposable-domain filters. (form validation implementation, reduce fake leads service)
3.) Progressive profiling
Shortened first-touch forms and sequenced enrichment questions post-conversion to lift valid submissions and data completeness.
4.) B2B lead scoring setup
Weighted firmographic, technographic, and behavioral signals tied to ICP. Synced scores to CRM for routing and to ad platforms for suppression. (lead qualification service, B2B lead scoring setup, lead quality improvement services)
5.) Routing and SLAs
Auto-route A-scores to sales, place B-scores in nurture, suppress C/D, with SLA alerts to protect speed-to-lead.
6.) Paid media waste reduction
Fed back conversion quality, uploaded offline conversions, and built negative audiences to stop paying for junk clicks. (paid media waste reduction service)
7.) Marketing attribution consulting
Tightened UTMs, deduped events, documented source-of-truth rules, and refreshed reporting so budget maps to real pipeline. (marketing attribution consulting)
8.) Governance and QA
Runbooks, dashboards, weekly QA, and change logs so the system stays reliable at scale. (lead filtering agency)
— Head of Growth, B2B Services Provider
Fake lead rate cut from 40% to 10% (75% reduction) within weeks. launchexperiments.com
£30,000 in ad spend saved by stopping junk submissions. launchexperiments.com
Sales team efficiency improved with higher intent conversations. launchexperiments.com
Better data integrity from multi step validation and progressive profiling.
Cleaner attribution and reporting to guide ongoing optimisations.
1. What is a lead qualification service and how does it improve pipeline quality?
A lead qualification service scores and filters inbound leads using rules and data signals. It routes high quality prospects to sales and suppresses low intent or fake submissions so teams focus on real opportunities.
2. How does a lead filtering agency reduce fake and low quality leads?
We combine form validation, enrichment, and pattern checks. Examples include email and phone verification, velocity checks, and blocking known spam sources to reduce fake leads at the source.
3. What is a B2B lead scoring setup and how is it implemented?
B2B lead scoring weights firmographic, demographic, and behavioral signals. Scores sync to your CRM and ad platforms to trigger routing, nurture, or suppression and to inform marketing attribution consulting.
4. How does Launch Experiments implement form validation to cut fake leads?
We deploy multi step validation on email, phone, and intent fields plus hidden traps. This prevents junk submissions and improves data quality for downstream reporting. Book a consultation call to see the exact setup for your stack.
5. Do you offer a marketing ops audit before lead quality improvement services?
Yes. Our marketing ops audit reviews tracking, routing, scoring, and enrichment. You get a clear fix list and quick wins. Schedule a consultation call and we will map your current state.
6. Can Launch Experiments reduce paid media waste while improving attribution?
We align suppression lists, scoring thresholds, and conversion quality feedback to ad platforms. This supports a paid media waste reduction service that protects budget and clarifies what really works. Book a consultation call to learn how this applies to your campaigns.
7. How fast can we launch and what does the engagement include?
Typical phases include audit, form validation implementation, B2B lead scoring setup, and ongoing marketing attribution consulting. Most clients see the first improvements after the initial sprint. Start with a consultation call and we will share a tailored plan.
Actionable tips from top marketers
The insights you need to make smarter business decisions.
Book a 30 minute consultation. We will audit your intake, outline a lead qualification service and B2B lead scoring setup, and give you an action plan.
Categories
Solutions
Fuel your growth with smarter experiments.
Launch, test, and scale with confidence.
The insights you need to turn ideas into measurable results.